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In this episode, Kirk Evans talks with Wayne Ruting, CEO of Decentrix, about the importance of business intelligence in a Media & Entertainment company. Decentrix has quite a client roster, including some of the largest broadcasters, cable operators, and telcos in the US. We talk about why BI matters, how BI is not simply providing reports in a transactional application, and we learn more about Decentrix and their BIAnalytix offering. I learned a lot during this interview about the importance of BI in M&E, and Wayne is a very interesting guy to listen to...
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